Well, for starters, because good public relations can alter individual perception and lead to changed behaviors among your key outside audiences. And that can help business,non-profit and association managers like you achieve your managerial objectives. But remember to let the PR tacticians handle the special events, brochures and press releases. As a professionalmanager with public relations reporting to you, you havemore important things to do. Like, for instance, planning to do something po More..

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33 Reasons To Do A News Release

News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press. Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web. More..

Boost Your Business by Partnering with a Non Profit Organization

Is your business looking for new and creative ways to gain publicity and build your customer base? Partnering with non profit organizations may benefit your business in many ways. Why business owners and managers should consider supporting non profits as part of their marketing strategy: 1. Advertising opportunities are usually offered when non profit organizations request corporate sponsorship. Types of advertising may include a business card size ad in a program, a sign at an event, or your More..

Why Managers Need the PR Advantage

Where is there a business, non-profit or association manager who does not need all the help he or she canfind in achieving their managerial objectives? Help like altering individual perception leading tochanged behaviors among their key outside audiences? Help in the form of positive actions affecting thebehaviors of those important external audiences thatmost affect their operations. And the help affordedwhen the manager persuades those key outside folksto his or her way of thinking, then mov More..

Effective Media Relations - You Won?t be Talking to the Media Without It!

The media's role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions. Setting up and maintaining good relationships with the media can be of enormous benefit. Effective media relations promote trust and balance between the media and an individual and their organisation. Once you've proved yourself as a useful and dependable infor More..

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's your dream hit? While nothing inspires more fear and trepidation in public relations professionals than media relations, it doesn't have to be complicated. There are 2 keys to a press release... the Headline and making sure it doesn't sound like an advertisement, but more like it is news. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news abou More..

Yes, There is a PR Sweet Spot

And here it is: public relations alters individual perceptionleading to changed behaviors among the key outsideaudiences of a business, non-profit or association manager.It happens when the manager applies positive actionsaffecting the behaviors of those important externalaudiences that most affect his or her operation. That's the sweet ice cream. The whipped cream comes asthat manager persuades those key outside folks to his orher way of thinking. The cherry-on-top arrives whens/he moves those More..

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It's not dead, but its mission has evolved. Those PR practitioners who are spreading these death rumors would have you believe that press releases should never be written, nor distributed. I take issue with this old-school thinking. Now, inundating the media with press releases has not been a good practice since shortly after Edward Bernays opened the first PR firm in 1919. An More..

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their businessmany owners overlook the importance of trade magazinesand journals as vehicles for reaching new customers. Whilemass media publications have widespread readership, thetargeted nature of trade publications make the informationthat appears within them even more powerful. Unlike general interest publications, readers of trademagazines and journals already have an establishedinteresting a specific subject. for example, it is safe toassume that More..

How to Generate Free Publicity for Your Product, Service, or Cause

One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY. Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of these benefits can be gained for nothing more than a small investment ot time, paper, envelopes, and postage. And...with the addition of new e-mail b More..

Perception Persuasion Behavior: PR at Work

Managers - the business, non-profit and association sort ? really need to get this down pat if they are to meet theirmanagerial objectives. They need to do something positive about the behaviorsof those important external audiences of theirs that mostaffect their operation. And as they persuade those keyoutside folks to their way of thinking, help move themto take actions that allow their department, group, divisionor subsidiary to succeed. The good news for those managers is that good publicr More..

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives. In so doing, managers employ their public relations resources to do something positive about the behaviorsof those important external audiences of theirs that MOST affect their operations. When you think about it, it's a VERY sensible approach toP More..

PR: Short Form for Managers

Experience tells me that too many business, non-profitand association managers pursue their goals and objectiveslargely without the insights, behavioral strategies andsheer power public relations can bring to the table. Here's what I believe they're missing, i.e., the essentialsthat flow from the fundamental premise of public relations,namely: people act on their own perception of the factsbefore them, which leads to predictable behaviors aboutwhich something can be done. So, when we create, ch More..

A Powerful PR Strategy

It really is powerful when a business, non-profit orassociation manager uses public relations to alter the individual perception of members of its key outsideaudiences, thus beginning the process of changing theirbehaviors. And truly powerful when s/he actually persuades manyof those key outside folks to the manager's way ofthinking, helping to move them to take actions that allowthe manager's department, division or subsidiaryto succeed. What's happening in our example, is that managers areus More..

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Andrew Bogut - His Big Media Blunder And What You Can Learn From It

Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million. This comes after being selected No. 1 overall in the NBA draft recently. Media reports suggest "his earnings are expected to soar even higher when endorsements and sponsorship deals are factored in." For example, the 213-cm or 7-foot tall basketballer has already picked up a Nike contract that is reported More..

How to Create Quality PR Results

For many of us, the word quality is closely related to our expectations. When we receive the public relations resultswe planned for, we feel, understandably, that we have generated quality results. Another interpretation says quality PR may simply be inthe eye of the beholder. But yet another take holds thatquality public relations occurs when business, non-profitor association managers use public relations to alterindividual perception among their target publics, whichleads to changed behavior More..

Media Relations: Should You Pay For News Coverage, Part II

Last month, we told you about "pay for play," a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these "news" programs will air a puff piece about your company or organization. But in most cases, these pay for play outfits don't deliver what they promise. Not only don't they stand behind their "guarantees" of audience numbers, but the public regards their alleged reporting with skepticism. The public is smart enough to More..

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting has a nasty habit of lying. Let's call him Jack. Whenever a sensitive issue arises, Jack requests an interview with a spokesperson for the group. The spokesperson knows that if he doesn't agree to the interview, Jack will ambush him - in a parking lot, in a grocery store, or outside his home. So before agreeing to the interview, the spoke More..

Got Publicity? How to Become a Household Name

Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and then perhaps hesitated on the last question and may have ultimately answered "No," or sheepishly said "Well, not as much as I'd hoped." Getting your name "out there" requires getting yourself "out there." This means More..

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit andassociation managers: the premise of public relationsimplies that the work you do BEFORE you use PRtactics, such as press releases, brochures and broadcastinterviews, will determine the success of your publicrelations effort. Reason is, if you are one of those managers, the PR planthat flows from that premise will call for achieving yourmanagerial objectives by altering perception leading tochanged behaviors among those important extern More..

How to Use Community Relations to Grow Your Business

Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become involved in your community. For instance: * Your business donates money to nonprofit organizations. * You or your employees volunteer at a fundraising event. * You or your employees volunteer for a nonprofit organization. * You or your employees join More..

The Press Release: How to Get the Media to Pay Attention!

As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. One of the most cost effective and powerful methods of getting noticed is by way of a good press release. Why? Because it has the potential of reaching millions. Will the Media Think It Is Newsworthy? Unfortunately, there are no guarantees that even a well-written pre More..

How To Use PR To Build Your Business

Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations. But the chances of those stories coming to you on their own are very slim. That's why smart businesses go out of their way to create news, and bring free publicity to them. And it takes a lot more than just your run-of-the-mill press release. In fact, blanketing every available news organization wit More..

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviorsof those important external audiences of yours thatMOST affect your operation. Those embers can leap into flame when business, non- profit or association managers use public relations toalter individual perception among their target publics,leading to changed behaviors and helping to achievetheir managerial objectives. In the process, things can really blaze when managerstake steps to persuade their key external folks to theirway of thinking, More..

Managers: Super-Charge Your PR

Ain't a gonna happen unless business, non-profit andassociation managers, possibly like you, do somethingpositive about those important external audiences ofyours that most affect your operation. And then, as youpersuade those key outside folks to your way of thinking,help move them to take actions that allow your department,group, division or subsidiary to succeed. Fortunately for all of us, good public relations planningreally CAN alter individual perception and lead tochanged behaviors among More..

Building Community Support for Project Permitting, Construction, and Marketing

Redevelopment is replacing new construction throughout the Greater Boston area, as construction costs climb and the commercial/retail vacancy rate reaches new (and alarming) levels. Redevelopment of highly visible, publicly owned or historic properties~ such asshipyards, air bases, and historic mills ~ involves all the usual steps of Federal andState permitting and approvals, and the additional layer of permitting involving historic, archeological and cultural review and approvals. At every on More..

How to Write News Releases that Get Noticed

What do you do with junk mail? Are you like me? I toss this stuff without opening it - unless I see some benefit. Publication editors do the same. They toss news releases that don't demonstrate a benefit to their audience. What's the difference between a release that gets used and one that hits the editor's circular file? Here are seven easy tips for writing releases that get picked up rather than thrown out. 1. Make sure it's newsworthy. What's newsworthy, you ask. To be newsworthy your topic More..

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist thattheir budget dollars be quickly applied to a variety of flashytactics. Yet, when pressed, many acknowledge that what theyREALLY want for their money is visible, end-game change. This is especially true in public relations where clients oftensecond-guess careful plans for achieving that end-gamechange by insisting on premature use of tactics like newsreleases, talk-show appearances and sports sponsorships. But obviously, flashy tac More..

Why Restaurants Go Out of Business

Recently someone asked me why so many restaurants go out of business. I answered that too many people open a restaurant because it's their dream. A number of years ago I was walking along the street near my home and office. I came upon a brand new Continental-type restaurant down a few steps from the street, very atmospheric. Standing outside was the chef/owner with pride of ownership written all over him. We fell into conversation, I congrat- ulated him, mentioned I was a publicist and he invi More..

The MOST Powerful Marketing and Advertising on the Planet!

It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential to cause some business's phones to literally be ri More..

Culture As A Barrier To Communication

Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us. This article expound on three aspects: what culture is, the main causes for cross-cultural misunderstandings, and the attitudes and skills that we need to communicate cross-culturally. When we think about culture we fir More..

HELP: I Need a Press Kit!

A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. On a website, the "press room" is the on-line equivalent of the traditional press kit. More expansive and educational than a press release, a press kit/room includes a variety of supporting materials from fact sheets to photographs. Their purpose is to provide a media contact with a plentiful source More..

Do I Really Need a Publicist?

Are you hesitating about hiring a publicist or, if you have one, do you stop before writing that final zero on the monthly check, and think "I can do that myself." Suuure, you can! But just to be certain, take this little test. Imagine you have a three-year-old and the best preschool in the city just turned down your little genius. Do you think you could sit across from the school's director and listen, dispas- sionately and objectively, as she tells you exactly why she wouldn't take the kid if More..

How Video Production can be used in PR

At the core of any successful public relations campaign is effective communication. Yet in this technological era, there are now more methods than ever to convey important messages to different audiences. Video production is one area that is constantly changing. Let's take a look at some of the common applications in public relations. 1. Video News Release (VNR) An obvious example of how PR and video production can work seamlessly together is the Video New Release. This is basically a press More..

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage? It is widely and yet wrongly believed that only very famous, fascinating or controversial people or products can get valuable press coverage and publicity through the distribution of press releases. This would seem to shut out a vast majority of small businesses and their products and services from benefiting and profiting from the lucrative world of the press and media. It would also seem that the vast majority o More..

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release. He wants you to reach the broadest possible audience. He explicitly tells you to leave no stone unturned. You respond by promptly ignoring 38 million Americans. According to New California Media, 13 percent of the U.S. population now turns primarily to ethnic media. If you only pitch publications such as the Wall Street Journal, Business Week, and Time, you will leave More..

The Press Release is Dead (Now Will Somebody Please Tell the Clients?)

In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we'd authored for clients, and press releases. For two of the three requirements, the issue was our embarrassment of riches. Butfor press releases, we were hard-pressed. These days, we write fewer and fewerpress releases - most being the obligatory personnel announcements sprinkled withthe periodic feature release. We just don't see them as being as importan More..

What is News?

What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage. First, is the subject relevant to anyone outside of your organization? For example,if your firm is announcing changes to the employee health plan, that's newsworthy of coverage in the company newsletter but not typically for the mainstream press. Timeliness is also a factor. No one wants t More..

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