1) Establish Rapport, then get the editor/producer excited. There's not a shortage of stories, but there is a shortage GREAT stories. If youare exciting, unique, or provocative that may be exactly what you need to getthe attention of the editor/producer. 2) Think Audience. Once you get the attention of the editor/producer, she will be inclined topublish/broadcast stories and segments that stimulate, interest, fascinate,provoke or stimulate his or her audience. Bring them something fresh. 3) More..

Whats Stopping You From Getting Publicity?

When I talk with business people, they tend to believe if they offer goodservice, they will automatically get "noticed". Everybody "wishes" for this, but this rarely happens automatically. If you wantpublicity, you need to give up this "delusion", and pro-actively, systematically,and aggressively contact the media. CNN and USA Today are NOT going to automatically contact you. Instead,these people are EXPECTING you to "pitch" them on story ideas. They EXPECT you to hunt them down, notify, info More..

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week, or are yousatisfied with "occasional" exposure? Now, this question alone is important...but not enough. The main component of this question is the IMPORTANCE ofPR. 2) Do you have the internal staff and expertise to commit the internalresources to your PR efforts? If you have the internal staff, and they understand Guerrilla PR principles, thenthere may be no reason to hire an outside agency. Paradoxically, the busier you get, More..

How To Make Time For Public Relations

"Don't say you don't have enough time. You have exactly the same number ofhours per day that were given to Helen Keller, Pasteur, Michalangelo, MotherTheresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein." H. Jackson Brown Jr. Okay, Let me be frank. Marketing is the life blood of any business. For some reason, business peoplemake such a big deal about investing the needed time. True, when you are so busy working in your business, it can be frustrating tofind the "winning combinat More..

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in. When thinking of public relations, many things may come to mind, like: Sweaty palms as you pick up the phone to try and convince a reporter how great your business is; getting writers block while tryin More..

3 Reasons to Tap into the Power of Publicity

Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, radio and television interviews and Internet forums and much more. These are just a few reasons you should consider letting your business tap into the power of publicity. 1. Effective - Publicity has been proven to be 10 times more effective than traditional advertising. Your customers believe what they read in t More..

Cutting Down Your Trade Show Budget

Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they're hot contenders for elimination. This is a very myopic way of thinking, especially for companies who want to remain globally competitive. Instead, at times lik More..

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get their product or service noticed by potential customers. There are no figures that show how many news stories are generated by press releases but my guess is that it runs into the hundreds and thousands, i More..

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning, preparation, and follow up. Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours work especially well when having something physical to show a writer - a new, easily demonstrated product, for example. If the writer can interact with the product, if the product performs as promised, and if the product has not been extensively covered in th More..

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

Prior to launching a new public relations campaign, evaluate the media coverage you've gained and dig deep into the coverage your competition has received. One of the first steps in defining a public relations strategy is to understand how you and your competition stack up in terms of media coverage. Taking the time to document and analyze press announcements, bylines, sourcing, thought-leadership, and overall media relations helps to focus and streamline PR campaign tactics. In the audio book More..

PR tips for business

uestion: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset and begin the longer-term process of building awareness and understanding of your product or service. There's plenty of research to show that young companies - weighed down by the business of simply running a new business - pay s More..

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How To Share Your Success Story Without Sounding Like You Are Bragging

A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging? Tell the story of your success using one of these five approaches, which will work for newsletter articles, website content, and press releases. Profile a Person Involved Personal profiles are a great way to share good news. Instead of talking about your a More..

How To Get FREE Publicity Whenever You Want !

What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services. Regardless of the business you're in, you always want publicity for your products and services. After all it is "free advertising" essential to the growth of your business. However for maximum effect your publicity campaign must be well thought out and pre-planned. This article shows you a More..

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the self-published route, but what do you do now? You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit. First of all, don't panic. A press kit is not some magical entity that only those published by the big houses can have. You can create an affordable and great looking press kit on your own. Here are some things that you can include in your press kit to send to interested revie More..

Put Yourself in the Reporters Shoes

Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. You're desperately searching for information on the virus, names and phone numbers of experts who can tell you about it, ways to prevent the virus from spreading, how to eradicate the virus and repair the damage to computers, and a spokesperson from at least one of the banks so you can get More..

The Feeding Tube for Your Business

There are a lot of things that make a business full of clients and running smoothly. We all know you need a constant stream of clients. It doesn't matter if they are new or old returning clients, they must be constantly coming in for a purchase. Marketing is how you generate interest in what you are doing. Publicity also generates interest and can even spark desire for your product or service. When your sales and marketing teams are not producing, publicity always produces. Depending upon how More..

How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now

Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible - making it a tough sell for many P.R. professionals. It is our job to sell the concept and show the client how it will enhance marketing efforts and, in many cases, replace costly or one-off advertising. Public relations is just that - relating to the public. Every outward communication should be carefully executed and the mission of the company should never be compromised. How do your customer More..

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town. You should attend meetings when possible and introduce your clients to each other. Most towns and all cities have chambers of commerce. The chamber offers many things to small businesses especially new ones and start-ups. Chambers More..

How Public Relations Changes Minds

Public relations changes minds in the process of delivering what business, non-profit and association managers needmore than almost anything else - the kind of key stakeholderbehavior change that leads directly to achieving their managerial objectives. It happens when the right kind of public relations altersindividual perception, thus doing something positive about the behaviors of those outside folks that MOST affect a manager's organization. Minds end up changed when managers follow a bluep More..

Your Online Newsroom: How to Give Reporters a Tip

It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives. Instead of calling a company for more information and waiting days for their press pack to arrive, reporters can now get the information they need in minutes with a few clicks of a mouse. The above two paragraphs are obvious - so obvious, you might think, that they're barely worth mentioning. But a quick gla More..

Media Training: How to Tell a More Interesting Story

PRESIDENT BUSH TELLS A STORY On March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech. He acknowledged a person in the audience and told her story. President Bush told the crowd he had recently spoken with a local resident named Anna Brooks, a widowed grandmother, who would benefit from the type of social security personal account he was proposing. We've all become accustomed to politicians poi More..

Media Training 101: When 60 Minutes Knocks On Your Door

You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Unless you've had media training you know most businesspeople would rather face a firing squad than a crew from the 5:00 news. Although most reporters have professional integrity, some can be crafty. We remember the story about a local fire chief responding to a reporter's questions. Wh More..

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye has a story of the media interview that went south. "I talked to that reporter for an hour and all they used was a ten-second sound bite!" or, "He said he wanted to ask me about X when that was just a way to get in the door so he could talk about Y." Chances are, the reporter came armed with questions and if he really did his homework, knew what answers to expect. You should be just as prepared. Media training can't make the tough questions go awa More..

Mastering the Media

What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names. Business and professional people may be called upon to represent theircompanies. The ability to present yourself well to the media can make or break your professional reputation and your company's image. Will you be ready for your 15 minutes of fame? Don't be caught unprepared when the media comes looking for you. Here are some tips for be More..

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Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all the time and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company. However, many people over look the 17 Deadly Sins that you should never do or have in a news release. These can cause your news release to end up in the shredder! I will discuss five of them here that I believe you should look at first. Ask yourself, "Am I doing any of these? And if so, rewrite o More..

Driving Near School Buses in Company Vehicles

School Buses When approaching a school bus: Slow down;If the amber lights are flashing, the bus is about to stop;If the red lights are flashing, the bus is stopped;In many states it is against the law to pass a school bus with flashing red lights and/or an extended stop arm. Do not upset school bus drivers. Many are not paid very well and certainly don't deserve the aggravation. There are many type of transportation companies and agencies which drive buses and all have slightly different polic More..

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of reporters. Reporters know everybody. They talk to and interview people constantly. Because of their job, they usually size people up in a matter of minutes, sometimes without even meeting them face-to-face. If first impressions ever count, this is one first impression you don't want to mess up. Be sincere, polite and try not to use slang. A good reporter uses perfect grammatically structured sentences and flawless spelling when writing articles. More..

Radio Interviews - How To Get Them!

Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise your profile and if your subject relates to a topic that is currently in the news your chances of getting on is clearly improved. The media is hungry for business stories. But sometimes it seems that the business community doesn't't blow its trumpet often e More..

Press Release, An Alternative For Paid Advertisement. Step 1

What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications. Then imagine having your products/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for FREE!!! Pal, that's going to skyrocket your profit target. More..

Time Your News Release For Maximum Publicity

"Cindy, where's that story? I need it yesterday!" "Coming right up, boss. I'll have it to you soon," Cindy shouted back. "Yesterday isn't soon enough!" Cindy clicked on her screen. "You have mail." She looked at the messages. "Three news releases," she murmured. "I don't have time for this now." [delete] [delete] [delete] Stop! Was that your news release Cindy just deleted? Too bad you sent it to her at the wrong time. You may have heard that "timing is everything" and that is even more true More..

Best Approach For Free Advertisement

Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That's going to skyrocket your profit target only if you know how to use the best method of getting free publicity. The million-dollar question now is, what's the best method for a free publicity? It is the PRESS or NEWS RELEASE. The knowledge about how it works is the More..

Can Media Coverage Build An Online Business? You Bet It Can!

As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!" Here are ten reasons why media coverage can help your online business grow: # Every one of us, even if we spend four to eight hours a day in front of a computer screen in our underwear, still lives in the real world. Our opinions, desires, priorities, and deci More..

Leveraging Your Reputation - Making PR Work for You

We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building our business's reputation in the community? Public relations skills and techniques are a powerful part of any growing business, but many small organizations believe that the cost of getting into the PR game will cost them thousands NOT hundreds of dollars. If you take the traditional approach to publi More..

What not to wear when doing a TV Interview

? Don't wear all black. You'll look as though you're disappearing into a hole. This often throws women into a panic, as we love the slimming properties of black, particularly when TV will probably make you look slightly heavier than you are in real life. Black trousers or skirt will normally be fine as a filmed interview will generally concentrate on your top half, but do go for a colour on top if you can. ? Don't wear all white. It makes TV lights bounce back and you'll look as though you just More..

Business - How to Build it Using the Media

Have you ever noticed that when someone is interviewed on radio, television or in the newspapers about a particular subject, it tends to be the same people? You may even be saying - "Why don't they ever ask me?" Well the reason is - they don't know about you. If they did know that you were an expert on a particular subject, then there's a good chance you'll be asked from time to time.There are various ways to make yourself known to the media. One way is to write a News Release. Send the media a More..

CD ROM Business Cards

Created properly, an extremely effective marketing tool. It's a great concept, - and it has a 'cool factor' of 300%. Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one. This type of viral marketing can be very effective and create residual traffic to your business. The point I would like to make here is, don't undertake these projects without specific goals in More..

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