Wherever the fundamental premise of public relations is practiced. Look at what it suggests. People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to- desired-action those people whose behaviors affect the organi- zation, the public relations mission is accomplished. What a positive message for those business, non-profit and assoc- i More..

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business? Chances are your PR effort is focused primarily on communi- cations tactics and not on the process needed to really move those key audience perceptions, and thus behaviors in your direction. Which means you've missed out on the sweet spot of public relations. Ouch! That sweet spot can be sum More..

Can Small PR Firms Deliver Huge Results?

They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs. But, chances are the top producers among small PR firms have built their businesses on a premise like this one: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we cre More..

How Would You Ever Know?

Your important outside audiences behave in ways that stop you from reaching your objectives. Because you haven't paid much attention to their care and feeding, is it likely you'll know they are placing a hammer lock on your business in time to limit the damage? With some luck, you might save the day, but why let matters fester until you have a bad situation like this on your hands? Especially when a proven sequence can help you alter the perceptions, and thus behaviors of your most important More..

Its Just Common Sense!

When a group of outsiders behaves in a way that hurts your business, you usually do something about it. Yet, many business people are amazingly casual about their own external audiences. To me at least, they seem to ignore the reality that those behaviors really do impact their organizations. Even when they do realize it, they often fail to associate the damage with the one remedy likely to help - public relations, America's behavior modification specialists. Not surprisingly, the fundamental More..

Read more About PR Buyers Beware!

Recessions Dont Last Forever!

It could, but what if it doesn't? Will you be prepared? Will those key external audiences of yours, whose behaviors REALLY affect you, look favorably at you and your business? Because, once the economy emerges from recession, if they don't, you'll have one arm tied behind your back. Don't let that happen. Instead, decide now which groups of people outside your organization can help or hurt you the most. For our purposes, that #1 group is your key target audience. What's going through the mi More..

What Is Best Practice Public Relations?

Why, public relations that stays true to its fundamental premise, of course. In a nutshell, "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affect the organization, the public relations mission is accomplished." Adhere to that, and you can't go wrong! Even those who believe publ More..

Generating Publicity: Will The Media Be Interested In My Product/Business?

When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media. A number of strategically generated featur More..

Anxious About Your Public Relations?

Shooting from the hip always creates anxiety. Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. One that could increase the chances they'll get the results they want. Why waste resources this way when a little more effort can bring public relations success? I mean, firing off communications tactics without knowing precisely how that target audience perceives your organization, and who your tacti More..

Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for entrepreneurs to showcase their products or services to their target markets. As small business owners, especially those in the start up phase, preparing for a trade show can be a very scary and frustrat More..

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first." Then, silence. "I never thought about that," he sighed. "Frankly, I don't k More..

Underestimating the Power of In-House PR

Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect. Ultimately, I do believe the time comes when a company needs professional guidance from a PR agency -- be it a large or small one -- to secure media coverage. But I also believe that a really media savvy small-business owner, More..

Do-It-Yourself Public Relations

Advertising is what you pay for. Publicity is what you pray for." What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You may or may not have a budget for marketing and promotion but you want to get the most bang for your buck. Stretch your budget by developing a low cost public relations campaign that you can handle in house. Publicity is a More..

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you know what to say do or even how to dress for one? Would you know how to answer questions? Have you ever wondered what the secret of working effectively with the media is? Do you wonder how to increase or even have quality coverage? Quite often, what you don't know can hurt you. Most people have no idea on how to prepare for questions. It is important when you run a business to know what to do in a crisis and how to handle yourself and More..

Managers: Get Real, Please!

Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it! Especially unfortunate when your PR budget could be doing something really positive about the behaviors of those outside audiences that most affect your business, non-profit or association. And also when it could be delivering external stakeholder behavior change - the kind that leads directly to achieving your managerial objectives. An More..

Sound Like Your Situation?

What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing. Big pain on the way! Unattended, key public perceptions can morph into painful behaviors that hurt the organization. Just plain shouldn't happen. In military-speak, all it takes is some ongoing "intel." First, insist that that potentially productive public rel More..

The Truth About Public Relations

The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors. You'll get both using this strategic approach to public relations which means your chances of achieving your organizational objectives are enhanced. It all starts with the fundamental premise of public relations shown just below. "People act on their own perc More..

Make Front Page News By NOT Inviting The Media

Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single newspaper knew about the event. And we received front page coverage in every one! You can make front page news by keeping the media away. But how did we do it? Here is the media relations plan we used: BACKGROUND: A few years ago, I was working for a politician. In fact, he was a Canadian Member of Parliament (MP). That More..

How to Tap in to the Holiday Publicity Bonanza

If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop these pieces typically depend on two sources of information: 1. Phone interviews with local store owners - and - 2. Press materials that have been sent by publicity seekers. Let's deal with Point 1. Here's a cool trick: In e More..

Imagine PR Like This Helping You

As the kids say, how cool is this? You're a business, non-profit or association manager and, finally, you decide to do something positive aboutthe behaviors of those important outside audiences ofyours - behaviors that MOST affect your operation. What you're doing, of course, is creating the veryexternal stakeholder behaviors that will help achieveyour managerial objectives. Best part is, you'll actuallypull it off when you persuade those key outside folksto your way of thinking, then move the More..

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,non-profit or association manager, call a heavy-dutyhelper who does something REALLY positive about thebehaviors of those outside audiences of yours that mostaffect your organization? And that uses the fundamental premise of public relationsto deliver the kind of external stakeholder behaviorchange that leads directly to achieving your managerialobjectives? And does it all by persuading those important outside folksto your way of thinking, More..

Do You Have an Exclusive Market Segment?

You do if you're a business, non-profit or association manager with important external stakeholders whosebehaviors affect your department, division or subsidiarythe most. In your own best interests, here's what you'd better bedoing about them. Accept the fact that the right PR actually CAN alterindividual perception that leads to the kinds of changedbehaviors that can help you succeed. That confidence will position you to do something positiveabout those behaviors. Specifically, to create act More..

A Winning Game Plan

You want to sell your products or services, and that meansgood money management, top quality products or services,and hard work on your part. But, for REAL success, theicing on the cake is public relations. Here's why. People act on their perception of the facts aboutyou; those perceptions lead to certain, predictable behaviors;and, best of all, something can be done about both that willlead to achieving your objectives. First, public relations creates, changes or reinforces publicopinion -- y More..

Read more About A Winning Game Plan

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she posted to the group was important, but also a common one echoed by so many small-business owners charged with handling media coverage in-house for the first time: "Now that I've distributed my press release, what do I do next? The answer to that question is a simple one: You follow up with the medi More..

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and pressreleases to a public relations effort more in keeping withthe challenges you face as a business, non-profit orassociation manager? I speak of public relations that alters individual perceptionand leads to changed behaviors among those key outsideaudiences of yours. Public relations that does something positive about thebehaviors of those key external "publics" that MOSTaffect your operation. Then helps persuade those importantoutside au More..

How PR Makes a Managers Life Easier

Things are pleasant for many business, non-profit orassociation managers when their public relations peopledeliver newspaper and talk show mentions, informativebrochures and videos, and special events that attract a lotof people. But things could be much more pleasant for those managersif their PR teams were to deliver the kind of behavior changeamong their key outside audiences that leads directly toachieving their managerial objectives. And, by so doing,persuade their most important outside a More..

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the short answer to this question is "maybe." However with a little practice and skill, a small-business owner can significantly increase the chances of garnering coverage by following some basic journalistic rules. I started my career in public relations More..

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tacticslike special events, brochures and press releases to get yourmoney's worth. Instead, pursue public relations that does nothing less than alter individual perception and lead to changed behaviorsamong those key outside audiences of yours. In other words, the best approach does something positive about the behaviors of those key external audiencesthat MOST affect your operation. More..

Its the Little Details that Can Make or Break a News Story

Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies. Allow me to illustrate my point below in an actual incident that happened to one of my clients and the lessons we learned from this experience. One day a new client approached me about getting media covera More..

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives. It all happens when you do something positive about the behaviors of those important external audiences of yours that most affect your operation. In particular when you persuade those key outside folks to your way of thinking, then help move them to take actions that allow you More..

Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper "media market" - that is, More..

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the fact thatthe right PR really CAN alter individual perception andlead to the changed behaviors you need. Especially when you recognize that people reallyDO act upon their perceptions of the facts they hearabout your operations, and about you as a manager.Meaning you have little choice but to deal promptly andeffectively with those perceptions by reaching andmoving those key external audiences of yours toactions you desire. Thus, you are certainly More..

Add Some Firepower to your PR

Sure, as tactics usually presented to business, non-profitand association managers, special events, brochures andnews releases are fine. But they're not the high-octane PR firepower you need todeliver growth results like new proposals for strategicalliances and joint ventures; accelerating prospect contacts;rising membership applications; customers making repeatpurchases; rebounds in showroom visits, or capital giversand specifying sources looking your way. As you add such firepower, you shoul More..

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger of a strategymachine using cutting-edge communications tactics thatlead directly to program success. And all becauseperceptions were altered, behaviors modified and theemployer/client satisfied with the end result. When everybody benefits like that, blowing the lid offpublic relations is not only justified, it's necessary! Do you take the core strengths of public relations intoaccount as you manage those communications tactics? Because if you don't, yo More..

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit and association managers achieve their managerialobjectives with results like these. New proposals for strategicalliances and joint ventures; rebounds in showroom visits;customers making repeat purchases; stronger relationshipswith educational, labor, financial and healthcare interests;enhanced activist group relations; new membershipapplications; capital givers and specifying sources lookingtheir way, as well as improved relati More..

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