In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across. Research shows the average consumer receives between 1500 and 3000 marketing messages a day. Editorial generated by media coverage is more credible than advertising and can help cut through the clutter. It can also help build your reputation. But how do you get media coverage? Here are 10 tips for harnessing the marketing power of the media. 1. Know Your Str More..

Interviews - Five Tips To Handle Tough Questions From Reporters

Journalists are trained and often experienced at getting information out of their subjects. Conflict and other negative situations often make the news and journalists often have a knack for taking a positive situation and twisting it into something else in order to make it more "sell"-able as news. It's a common scenario. The media calls after your organisation has put out a news release on the latest groundbreaking achievements. You've done the hard work in preparing your media message, spend More..

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